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Frankfurt am Main |
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Freiberuflich |
Berufs-/Projekterfahrung
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08/2011 - 12/2012 Dauer 17 Monate |
Rolle Senior Brand Manager |
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Branche Konsumgüterindustrie |
Einsatzort Bad Homburg |
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Aufgaben Senior Brandmanager Danone Baby Nutrition Germany Danone Baby Nutrition, Bad Homburg, Deutschland (Aug 2011 – Dec 2012) • Fully responsible for leading the Brand, setting and achieving overall Brand targets (Turnover, Market Share, Distribution) and allocation of Brand budget • Fully responsible for the strategic re-positioning of the Milupa Brand incl. - development of new Brand vision and mission based on consumer insights, - new packaging and product innovation, - new communication strategy and Mediaplan, - new pricing strategy and customer story • Lead all internal alignment meetings and presentations with local and global management team • Responsible for 1 direct report |
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Verwendete Technologie |
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10/2006 - 06/2011 Dauer 57 Monate |
Rolle Brand Manager |
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Branche Konsumgüterindustrie |
Einsatzort Köln / Schwalbach im Taunus |
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Aufgaben Keine Qualifikationen angegeben. |
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Verwendete Technologie |
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Skills
Excel
Marketing
Marketing (allg.)
PowerPoint
Sprachen
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Sprache Deutsch |
Einstufung Muttersprache |
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Sprache Englisch |
Einstufung Verhandlungssicher |
Ausbildung
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Abschlussjahr 2005 |
Studiengang BWL |
Ort Münster |
Studienabschluss Diplom |
