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MOD Werbe-/PR-/Marketing-Agenturen Senior Product Marketing Manager (self-employed)

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Projects (abstract) - Project management and product marketing online sales mobile phones Results: market analysis, product bundle definition, successful promotion on echannel - Product management for a mobile/web photo service Result: Product roadmap for market - Marketing management city information service - Market analysis, documentation of positioning Results: First cd and flyer, advertisement in lifestyle magazine, Google advertisement - Documentation of marketing plan, including PR, above-the-line,online - Marketing Consultant for founders (several projects) Results: Documentation of business plans, successful founders Stay abroad, Ireland Dublin, Dublin Telekommunikation/Wireless/ Dienstleistungen Improving language skills. TOEIC Test

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Develop strategic plan and go-to-market strategy for music services Company-wide solution for music products including content Market analysis and evaluation of content partners. Based on results improving profits to 20 % by realising a new company wide revenue share model Tap revenue potential with more attractive content and a powerful company-wide marketing promotion plan. Goal of 30 % plus at least Realise new distribution channels for developing new target groups Project management for music services like music greetings results in an new, profitable and attractive offer solution Calculate long-term business cases ensure profitable product portfolio

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Market analysis of content partners results in a fair solution for "CeBit 2001" increasing customers attention for new products build up a team of 5 employees for realizing successfull CeBit solution coordinate department strategies with related departments. Plan a common road map for efficient budget planning

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smapco GmbH (take over) MobilCom in 06/2001 Responsibility for product solution for key customers like Daimler Chrysler AG and Deutsche Bahn AG increases customer satisfaction Deutsche Bahn solution increases web traffic and allowed customer data collection for market research Strategic product portfolio management tool results in efficient ressource management focussing on profitable products Creating a Business Case Tool allowed profitable customer offers

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Develop integrated marketing strategy and go-to-market plan for new entertainment service including branding, direct marketing, print and multimedia International project with Tele Danmark generates high revenues until today Develop and realize customer newsletter increases customer satisfaction in target segments

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Develop a marketing strategy and marketing promotion plan for VIP-customers improved customer satisfaction in target group Market research via focus groups increase efficiency of budget Responsibility for 13 million DM budget Lead advertising agency to successfull promotion

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Market analysis for mobile services results in new, profitable product portfolio New branding strategy for image strategy focussing on relevant benefits Realise on new branding image campaign including briefing, shooting, media Campaign increases brand awareness

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Price Waterhouse Coopers (former C+L) Develop a strategic positioning for Deutsche Telekom based on market research Results used for relevant target group communication and competitive product portfolio Develop a project management tool for efficient cost and ressource use